Writing Portfolio
Here is a sampling of my work, from social media posts to articles. When you're ready to discuss how I can help you, tap the button below to reach out!
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Categories:
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Women's Health
LinkedIn Content: FemTech/MedTech Startup
About the Company
EndoSure, Inc. is an early-stage FemTech startup. Their groundbreaking EndoSure Test is a medical device that detects endometriosis non-invasively.
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Goal
Our goal was to grow the company's LinkedIn business page to (1) increase their visibility and (2) position them as an authority in endometriosis diagnostics. We used medical studies to highlight the various issues currently impacting endometriosis diagnostics.
Results
Within 4 months, we doubled our LinkedIn audience.
Project Descriptions
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LinkedIn Post | "Why does it take so long for endometriosis to be diagnosed?": Raised awareness about the factors contributing to significant diagnostic delays in endometriosis care. This post not only highlights the problem but also positions the EndoSure Test as the solution to reducing these delays.
Results: With 35 reactions, 10 comments, and 5 reposts, this post earned the highest engagement within the first month of implementing our content strategy. ​​​​​
View Full Post on LinkedIn
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LinkedIn Post | "What is an EndoSure Test?: Highlighted features of the test and how it works to raise awareness of the product as a disruptive technology in endometriosis care.
Results: With 55 reactions, 4 comments, and 10 reposts, this post was the highest performing after three months of organic growth.
View Full Post on LinkedIn
Fitness & Nutrition
Blog & Social Media Content: Fitness & Nutrition Small Business
About the Company
Restoring Bodies is a community fitness and nutrition service for men and women over 50. They offer Pilates, yoga, strength training, and nutrition counseling. Their mission is to help individuals "age gracefully."
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Goal
Our goal was to build trust with the aging-gracefully community through content that informed and inspired them right where they are. Each month, I wrote blog posts and social media captions based on content themes inspired by national awareness campaigns or events happening at Restoring Bodies.
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Results
We received positive feedback from other registered dietitians on the blog content. This recognition spoke volumes about the quality of the content.​
Project Descriptions
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Blog Post | "Health Beyond Appearance: Embracing Fitness at Any Size": A reminder that true health isn't determined by body size; it's about how well you move and feel. This message was an especially important one to the founder. She asked me to write on this.
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Blog Post | "Signs Your Child May Need to See a Dietitian": In honor with Childhood Obesity Awareness Month, I wrote this article to remind our audience to pay attention to the eating habits of their children and grandchildren. I also offer practical tips on what to look for in a pediatric dietitian.
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Facebook Posts: Two Facebook posts - one celebrating the fitness center as a welcoming community for seniors, and the other offering tips to prevent soreness and stiffness post workout. These received strong engagement and resonated with our audience.
View Facebook Posts
Wellness
Email Campaign: All-Natural Skincare Brand
About the Company
Dear Sunday Skincare is an e-commerce store specializing in all natural skin care products for men and women of color.
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Goal
The business lacked an email welcome series to engage and nurture new subscribers. My goal was to create a cohesive series that introduced the brand, the founder, and began building customer loyalty over the course of five days.
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Project Description
This email is the second in a five-part welcome series designed to engage new subscribers. I selected this one specifically to showcase the founder's story and storytelling techniques used to connect with the audience.
Feature Article: Women's Magazine
About the Company
Hope Magazine is a lifestyle publication for women over 40.
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Goal
As the Career and Money Editor, my goal was to provide informative, yet practical content that empowers women as they navigate their professional and personal lives. I looked for opportunities to write about topics that had not be covered before or bring a fresh perspective on those that had. ​
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Project Description
In this article, I discuss the mental toll trauma-inducing work environments have on employees. Its effects are not limited to individuals alone but spill out into the economy and our healthcare systems. I close by urging company leaders to recognize ending workplace trauma starts with them - turning a blind eye only perpetuates the issue.